Link building strategies
If you are about to launch a site and want to know what link building strategies you should employ, then this article will help you decide which method is best suited to your needs. Specifically we will discuss Paid methods for link building, free methods and Article marketing. There are many different link building strategies and all have their own merits and devotees. Some people have differing opinions on how effective each method is, but you just need to try it to see which methods you are comfortable with.
Paid Methods
Buying links can be a very powerful way to increase you search engine ranking, but can also be very expensive if you are on a budget. Some links from sites with a high PR and a lot of authority can be worth their weight in gold. The main pitfall for those link building strategies is the initial outlay. You can buy “packets of links,” this means that you buy the urls of sites that accept your link by means of a comment or registering your details and leaving a link back to your site with the appropriate anchor text. You then have to manually do what is required to leave your link and hope that it gets indexed. You can of course outsource this manual work.
Free Methods
The most common link building strategies is between one of the 2 methods that I will discuss here. Many Forums allow you to leave a link in your signature when you sign up and then take part in the various discussions. It is not essential that the forum is in the same niche that you are targeting, but some folk would argue that the more relevance there is then the more “link juice” or Google love you will receive. Blog commenting is another one of the free link building strategies that is very popular. You need to find a blog that will allow you to leave a comment with your signature when you make a comment on a particular post. This is very time consuming and can result in a waste of time if your comment is either deleted or not approved by the owner. Social Bookmarking is very popular and those link building strategies are favoured by many due to the high PR of many Social Bookmarking sites.
Article Marketing
This is one of the easiest link building strategies around. Basically, you write an article and submit it to Article directories and leave a link in your signature or in the body of the article. As link building strategies go, this is very straightforward. The problem with link building strategies such as this is that the effectiveness has been diluted by Google due to the number of badly written articles there are.
Link building strategies should be varied and done consistently to have any lasting effect on your site. Everyone has their preferred link building strategies and whether it is free or paid, the main thing is that it should be effective.